Lu.An.023
Handmade candles sold through a website that felt nothing like the product. The warmth was there in person — the site had to find a way to carry it.
Lu.An.023 had been making candles in Lausanne for three years, building a loyal following. On the occasion of opening their atelier-boutique, they needed a proper e-commerce site — and print materials for the opening event. The core tension: handmade, tactile products sold through a medium that strips away texture. The site couldn't just list products. It had to make you want to be in the room where they're made.
The visual direction leaned into softness and warmth — the opposite of the clinical white-background e-commerce default. Product pages were written to describe scent and feeling, not just specs. The print work — opening invitation, gift vouchers, atelier cards — was designed in the same visual language so every touchpoint felt continuous. The site was fully developed, not just designed.
A live e-commerce store at luan023.com and a full suite of print materials used at the atelier-boutique opening. The invitation is still referenced as something people kept.