Glow&Grow Nights
A website for an exclusive women's evening series in Prague — where the design had to feel like an invitation into something rare, not a ticket sales page.
Glow & Grow Nights is a curated series of five evening events in Prague, built around one idea: a closed group of 50 women, five exceptional female speakers, one conversation per month about leadership, business, and personal growth. The challenge wasn't explaining the concept — it was making someone feel the atmosphere before they've attended. The site needed to convert a visitor into a subscriber without feeling like a sales funnel.
Every visual and copy decision was made to build desire, not just inform. Dark backgrounds, editorial typography, intimate photography — the aesthetic communicates exclusivity before a word is read. The keyhole motif in the hero is deliberate: it suggests that something is happening behind the door, and you want to be inside. The flow guides the visitor from curiosity to conviction — concept, hosts, format, and finally the investment — each section removing the next objection.
A live website at glowandgrownights.cz for the autumn 2025 series. Subscriptions are limited to 50 women per series — the site is designed to make that scarcity feel like privilege, not rejection.