Tryzub Designs
A Ukrainian-owned wallpaper and decorative finishes company in New York needed a brand that could earn trust in one of the world's most competitive interior markets.
Tryzub Designs installs wallpaper and decorative surface finishes for residential and commercial interiors across New York. The work is skilled, tactile, and highly craft-driven — but the brand communicated none of that. Operating in a market where clients are choosing between dozens of contractors, the absence of a credible visual identity was costing them before any conversation started. The ask: a logo and brand system that signals taste, professionalism, and craft — instantly.
The logo is built around a quiet interpretation of the tryzub — the Ukrainian trident — redrawn through fluid, plastic lines that echo decorative brushstrokes and surface textures. It's recognisable as a symbol without being literal, and it carries cultural identity without demanding explanation. The letterforms follow the same logic: refined, slightly editorial, with enough warmth to feel human. Every decision was tested against real applications — business cards, vehicle graphics, digital profiles — because in contracting, the brand lives in the physical world first.
Full brand identity and website delivered — logo, visual system, and a web presence that positions Tryzub Designs as a premium, trustworthy operator in the New York interior market.