A logotype for a beauty studio that had to feel gentle and feminine — without losing the confidence that makes a client trust you with their face.



LK Beauty Studio is a one-person beauty practice offering lash extensions, brow styling, makeup, and skin treatments. The brief was clear in feeling but hard to execute: delicate and feminine, but not soft to the point of looking amateur. The identity needed to instantly signal that this person knows what she's doing and cares deeply about the experience.


Logotype, monogram symbol, and print collateral in production — business cards, stickers, shopping bags in two colourways, and branded packaging. The identity lives on physical materials used daily with every client.