Staffia
The old site looked like every other HR agency. A serious company was being made invisible by generic design and unclear messaging.
Staffia places specialist-to-executive talent across industries — a calibre of work that their previous website completely failed to communicate. The site had no clear value proposition, no hierarchy, no reason for a senior decision-maker to keep reading. The company was losing credibility before any conversation had started. The real problem wasn't visual — it was that the site didn't know who it was talking to.
Before any design decisions, the messaging was rebuilt. Who is the client? What do they need to hear in the first five seconds? What's the one thing Staffia does that others don't? The answer shaped everything: clarity over cleverness, confidence over decoration. Every section was structured to answer the next question a decision-maker would have. The visual direction followed from that — clean, senior-partner tone, nothing that distracts from the offer.
A site that communicates Staffia's value immediately and positions them as a serious, trustworthy partner — not another agency. The hero works as a first impression, the service pages work as sales tools.