THE BODY
A massage salon in Košice opened with nothing — no logo, no language, no visual direction. Everything you see was built from a blank page.
THE BODY is a premium wellness salon in Košice offering a range of massage and body treatments. The owners had a clear vision for the experience inside — calm, professional, personal — but no brand to match it. The challenge wasn't just to make something that looked good. It was to create a system that could live consistently across a reception desk, a loyalty card, a website, and a sticker on a cup — without falling apart at any scale.
The identity was built around one decision: deep forest green with cream type. That single combination does all the emotional work — it reads as premium without being cold, natural without being naive. The logotype is custom, clean, and confident — designed to work backlit on reception signage and embossed on a business card. From there, every application followed the same logic: nothing decorative, everything purposeful. Price lists, loyalty cards, ID certificates, packaging, stickers, outdoor signage, cups, stands — each one designed to the same standard.
A complete brand system in daily use across the physical salon and digital presence. The identity went from nothing to production-ready — on the walls, in clients' wallets, and on the street.